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‘I Am 100% Sure They Are Really Mad, to the Most Severe Level’ — Ex-Nintendo PR Managers React to Switch 2 Leaks

Authore: AmeliaUpdate:Feb 23,2025

Former Nintendo of America employees shed light on the impact of recent Switch 2 leaks, highlighting significant internal disruption and the compromised element of surprise for fans. Leaks have revealed potential release dates, game titles, device mockups, and even motherboard and Joy-Con images, prompting widespread speculation. Nintendo has officially labeled these as "unofficial."

In a YouTube video, ex-Nintendo PR managers Kit Ellis and Krysta Yang, leveraging their combined decade-plus experience, discussed the likely internal fallout. Yang described intense internal frustration, using the analogy of "hot exclamation mark emails" to illustrate the severity of the situation.

The pair emphasized the disruptive effect of leak investigations on already stressed staff, creating a "high-stress situation" and a "pressure cooker" environment. However, Ellis expressed confidence in Nintendo's internal investigative capabilities, stating they will ultimately uncover the source.

Genki Nintendo Switch Mockup Images from CES 2025

3 Images

The leaks have undeniably diminished the potential for a surprising reveal, impacting fan anticipation and the overall launch strategy. Both Ellis and Yang firmly dismissed speculation of internal leaks, emphasizing Nintendo's commitment to the element of surprise and the extensive internal training emphasizing its importance.

Ellis suggested that Nintendo will likely reassess its product security protocols following this incident, given the eight-year gap since the original Switch launch in March 2017. This significant timeframe may necessitate improvements in their hardware reveal processes.

What rumored Switch 2 feature are you most excited for?

While all information remains unofficial until Nintendo's formal announcement, the company has confirmed backward compatibility with original Switch games and integration with Nintendo Switch Online. Furthermore, a launch within the current fiscal year is unlikely, suggesting an April 2025 release at the earliest. An official announcement is expected in the first quarter of 2024.