Coperni's Fall/Winter 2025 show at the adidas arena in Paris was a groundbreaking fusion of fashion and gaming culture, pushing the boundaries of traditional runway presentations. The venue, typically known for esports events, set the stage for a unique spectacle that felt both nostalgic and forward-thinking. Instead of the usual front-row lineup, Coperni invited 200 gamers to sit in ergonomic gaming chairs, actively playing Fortnite and other games during the show, transforming the runway into a scene reminiscent of '90s LAN parties.
The FW25 collection itself was a testament to the blend of technology and style, featuring numerous references to gaming culture. Standout pieces included dresses made from puffy technical fabrics, inspired by sleeping bags used at all-night LAN parties, and small storage bags attached to tights and sequined dresses, echoing the utility holsters of Lara Croft from Tomb Raider. The introduction of Tamagotchi bags added a playful nod to handheld gaming nostalgia.
The collection also drew inspiration from gaming-inspired films, incorporating motifs like the dragon tattoo from The Girl with the Dragon Tattoo and the high slit from Alice's dress in Resident Evil (2002). These cinematic references added depth, bridging the gap between digital worlds and real-life fashion.
Coperni's focus on gaming—a traditionally male-dominated space—challenges stereotypes and promotes inclusivity in fashion. The show not only showcased innovative clothing but also created viral moments, with videos of the gamer-filled runway flooding social media shortly after the event.
This season's presentation continues Coperni's tradition of pushing the envelope at fashion week. Previous shows have included a fairytale-like showcase at Disneyland Paris, spray-on dresses, robot dogs, and glass handbags. Each event redefines what a fashion show can be, establishing Coperni as a cultural phenomenon.
Image: instagram.com
With its FW25 collection, Coperni demonstrates its prowess in captivating both online and offline audiences. At a time when the future of traditional runway shows is uncertain, the brand reinvents the format, blending creativity, technology, and storytelling into an experience that resonates far beyond fashion.
As social media buzzes with reactions to the gamer-infused runway, it's clear that Coperni has once again solidified its position as a trailblazer in modern fashion.
image: instagram.com
