- Introducing Hello, Mario! - Nintendo's playful venture into lifestyle products
- The app joins the new My Mario merchandise collection
- Interact with Mario's face just like in the N64 classic to trigger fun reactions
Fans of the original Nintendo 64 era (or those who played the DS remake) will recall Mario 64's revolutionary impact on platformers. But beyond its gameplay innovations, who could forget the sheer delight of stretching Mario's polygonal face? Nintendo aims to recapture that playful magic with Hello, Mario!
Not quite as exaggerated as its predecessor, Hello, Mario! offers a family-friendly digital experience. Designed primarily for children and parents, the app invites users to explore different touches and gestures on Mario's face to discover amusing responses.
This forms part of Nintendo's ambitious My Mario initiative, reinforcing the iconic plumber's status as a beloved children's character worldwide. The product line extends beyond digital with construction sets, children's books, and various accessories - though Hello, Mario! will be available across iOS, Android and Switch platforms.
Meet Your Digital Friend
Nintendo's mobile expansion continues to surprise after years of hesitation. More noteworthy is the company's strategic shift toward lifestyle branding. For generations raised on Mario games, this transition marks a departure from purely digital experiences to tangible merchandise interactions.
Interestingly, the simultaneous Switch and mobile release suggests Nintendo sees both platforms as equally important distribution channels. Could this dual-platform approach signal future crossover releases?
The My Mario collection (including Hello, Mario!) launches August 26th, giving consumers immediate access to test Nintendo's new direction.
For those curious about Nintendo's platforming rivals, explore our compilation of top Android platformers to see how the competition stacks up.
