Summary
- Rednote, a Chinese social media app, is experiencing a surge in popularity in the US, potentially replacing TikTok if the latter is banned.
- Blending features of Instagram, Pinterest, and TikTok, Rednote boasts a $17 billion valuation, backed by Alibaba and Tencent.
- A mass migration of TikTok creators and users to Rednote has propelled it to the top of the US App Store charts.
The potential US ban of TikTok has created a vacuum in the social media landscape, rapidly filled by the Chinese app, Rednote. Following legal challenges throughout 2024, including a House-passed ban bill and lawsuits, TikTok faces removal from US app stores on January 19, 2025, unless the Supreme Court intervenes. This impending ban has driven US users and creators to seek alternatives, with Rednote emerging as a leading contender.
Initially launched in 2013 as a product review platform, Rednote (Xiaohongshu or XHS in China) evolved into a significant influencer hub, particularly popular among women (over 70% of its user base). Its blend of Instagram's visual appeal, Pinterest's organization, and TikTok's short-form video content has proven highly attractive. The app, valued at $17 billion (July 2024), enjoys substantial backing from Tencent and Alibaba.
Rednote's ascent is undeniable. Its user-friendly interface, similar to TikTok and Pinterest, has propelled it to the top of the US App Store charts, surpassing apps like Lemon8, ChatGPT, and Threads. As of January 13th, it's the most downloaded app in the US, attracting a significant influx of former TikTok creators. The app's rising popularity is itself generating viral content across various platforms, including TikTok, Twitter, and Instagram. Interestingly, Rednote's Chinese user base is actively welcoming this new wave of American users.
The irony of TikTok's potential replacement by another Chinese app is not lost on observers. Rednote's sustained popularity beyond the immediate post-TikTok period remains to be seen. However, a complete TikTok ban could significantly amplify Rednote's user base.
