NetEase's upcoming third-person shooter, Once Human, boasts over 15 million global pre-registrations, a significant achievement highlighted by its Steam Next Fest success. However, a closer look reveals a disparity between its mobile and PC performance. While pre-registrations are impressive, only 300,000 translate to Steam wishlists.
This discrepancy underscores the challenges of PC discoverability compared to the mobile market, especially considering NetEase's traditionally strong mobile presence and the PC-focused release strategy for Once Human. Despite its Steam Next Fest success, attracting the most demo players, the game's PC reach still lags behind its mobile potential.
While NetEase's PC-centric approach isn't inherently flawed, the data highlights the significant difference in audience reach and discoverability between PC and mobile gaming platforms. Even a large developer like NetEase faces hurdles in achieving comparable levels of popularity and visibility on PC.
For those anticipating Once Human's release, exploring our curated lists of the best and most anticipated mobile games of 2024 offers a compelling alternative in the meantime. These lists feature handpicked titles representing the cream of the mobile gaming crop.
