LEGO CEO Niels Christiansen has recently shared exciting news about the future of the iconic toy brand, announcing a strategic move into the digital realm with a focus on developing video games. This initiative will see LEGO creating games both on their own and in collaboration with other companies.
"We are confident that, as long as we operate under the LEGO brand, we aim to create experiences for children of all ages across both digital and physical platforms. Developing games internally is something we are actively pursuing." - Niels Christiansen
This expansion into gaming doesn't mean LEGO will halt its licensing agreements with third-party developers. Just last month, Jason Schreier, a renowned journalist, revealed that TT Games, known for their LEGO-themed titles, is currently developing a new LEGO game, likely linked to a Warner Bros. franchise.
Image: steamcommunity.com
Currently, LEGO's most notable gaming endeavor is its ongoing partnership with Epic Games. Last year, Fortnite introduced a LEGO-themed mode that rapidly became one of the game's most beloved features.
LEGO has also been closely associated with the adventure game series developed by TT Games over the past twenty years. Although new projects have been relatively quiet, there are whispers of a LEGO Harry Potter game in development, spurred by the commercial success of LEGO Star Wars: The Skywalker Saga.
Furthermore, LEGO's collaboration with 2K Games resulted in the release of LEGO 2K Drive last year, a racing game that highlights the brand's adaptability and innovation within the gaming industry.
