Kazuhisa Wada identifies the 2006 release of Persona 3 as a pivotal moment. Prior to its launch, Atlus adhered to a philosophy Wada calls "Only One," characterized by a "like it or not" attitude prioritizing edgy content and shocking moments over broad appeal.
Wada notes that pre-Persona 3, market considerations were almost taboo within the company. However, Persona 3 shifted Atlus' approach. The "Only One" philosophy gave way to a "Unique & Universal" strategy. The focus moved to creating original content accessible to a wider audience, marking a shift towards considering market viability and user-friendliness.
Wada uses a striking metaphor: "It's like giving players poison that kills them in a pretty package." The "pretty package" represents stylish design and appealing characters, while the "poison" is Atlus' continued commitment to impactful, sometimes jarring, experiences. Wada asserts that this "Unique & Universal" approach will underpin future Persona titles.
