Supercell's upcoming millennial monster-hunting multiplayer game, Mo.co, has already proven to be a major success even before its official release. The game has generated an impressive $2.5 million in revenue since its soft launch, as reported by Pocketgamer.biz. This early financial triumph highlights the game's potential in the mobile gaming market.
If you're unfamiliar with Mo.co, imagine a blend of a modern millennial social gaming platform with the thrilling elements of Monster Hunter. In Mo.co, players assume the role of a stylish part-time hunter, tasked with taking on contracts to combat various evil invaders from beyond. The game's appeal is further enhanced by a wide array of cosmetics and other in-game items, which have significantly contributed to the initial revenue spike.
However, after reaching this peak, Mo.co's revenue experienced a noticeable decline. This could be attributed to the limited content available during its invite-only soft launch phase. While this drop might raise concerns, it's important to consider that the lack of new content could be the primary reason behind this trend.
Superstitious cellWhy does this matter? Supercell has a history of managing its business with an unconventional ruthlessness, focusing solely on the most promising titles for full release. This strategy has led to some initially underperforming games like Brawl Stars and Squad Busters, which eventually surged in popularity. On the flip side, it has also resulted in the cancellation of potentially promising games such as Flood Rush and Everdale before they could see the light of day.
The future of Mo.co remains uncertain. With its early success, Supercell might closely monitor how new content impacts player spending. A positive response could pave the way for Mo.co's full launch on various storefronts.
While Mo.co is currently in a closed state, if you're eager to stay ahead of the curve, why not explore our top feature, "Ahead of the Game," where you can discover great early access mobile games to enjoy right now?
